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Creating a Social Media Plan

It takes a significant amount of time and resources to create and maintain an effective online presence.  Generating appealing content and posting on platforms that reach and engage your intended audience requires knowledge, commitment and a sound strategy.  Thankfully, there are tools and resources available to help you develop a social media plan.

We shared material from the Model Systems Knowledge Translation Center (MSKTC) in a previous post (Social Media Platforms Explained via a Donut), but want to share three additional MSKTC Social Media resources you can use.

Guide for Developing an MSKTC Social Media Plan

The guide is used in conjunction with the workbook (see below) to create a social media plan. Both the guide and workbook are written for people communicating about research and products created in an academic setting. However, a majority of the principles shared apply to Vocational Rehabilitation agencies as well.

MSKTC Social Media Development Workbook

The workbook provides the structure needed to create a detailed social media plan and focuses on the following steps: Planning, Executing and Monitoring, and Optimizing.  It includes prompts to think about your agency’s social media goals, the resources needed to maintain a social media presence, how to identify and create your audience, and tips on evaluating your social media presence. The workbook also includes instructions on how to set up accounts on various platforms.

Social Media Development Content Calendar

The calendar is intended to organize topics to post about and provides a structure and process for posting and answers questions such as, “Does each post need to be reviewed?”,   “How often should something be posted?” and “Should an image be attached to a post?”

If you are considering establishing an online presence, we encourage you to review the resources at the MSKTC website.  They will give you plenty of food for thought.

Photo credit: Elijah via Visualhunt / CC B

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