Creating a Social Media Strategy, part II

When creating your social media strategy, it’s important to consider how you will generate content that is engaging, easy to understand, and focused on your target audience.  A few weeks ago, we highlighted resources from the Model Resources Knowledge Translation Center. Today, we highlight two resources from the Centers for Disease Control and Prevention (CDC) that outline steps for developing a social media strategy and generating useful content.

As you might expect, these resources are geared toward sharing information about health.  However, the principles apply in a Vocational Rehabilitation setting as well.

Social Media Toolkit

The Social Media Toolkit presents 3 years of CDC experience in an easy to digest how-to manual. The toolkit provides a broad overview of various communication options and strategies for use.  Not all options (such as promoting podcasts or creating widgets) may apply in a Vocational Rehabilitation setting.  However, the variety of communication options explored could launch interesting conversations around creative ways to reach consumers.  My favorite sections include “CDC’s Top Lessons Learned from Using Social Media” and a summary and explanation of all the social media outlets used to promote a media campaign.

CDC’s Guide to Writing for Social Media

The Guide to Writing for Social Media has good, practical information on topics such as creating content that uses plain language and crafting relevant posts for Facebook and Twitter.   Scattered through this guide are examples of “good” and “bad” content, which are especially illuminating.

Social media can be overwhelming, but it is comforting to know others have blazed the trail and are willing to share their experiences.  Don’t be shy about reaching out to organizations that have a successful online presence and bending other people’s experience to fit your situation.


Photo credit: ePublicist via / CC BY-ND