Twitter

Twitter is a popular social media platform that allows users to send and read short messages called tweets. Like other social media sites, Twitter can be used to establish your online presence, network, and find a job.

Setting up your Twitter profile

Just like with other social media sites, it’s important to have a profile on Twitter that showcases your abilities and professionalism so that potential employers can see that you’re a good potential employee for their business.

Here are some tips to set up your Twitter profile:

  • Pick a good username.
    • Your username, or Twitter handle, can be up to 15 characters, and must be unique. A strong Twitter handle could include your first and last name, or your first and last name plus a description of your profession, if you have a common name.
      • An example of a Twitter handle is @TelecomToolbox.
  • Use a professional photo.
    • Depending on your industry, it may be a good idea to invest in professional headshots. If you are unsure about what picture to use, take a look at images used by others in your industry to get a sense of what is appropriate.
  • Use keywords in your bio.
    • By including keywords related to your skill set and the job you want to have, you’re making it easier for people who are searching that keyword to find you.
  • Link to your other accounts.
    • Make sure to include a link to your other social media accounts, like your LinkedIn profile or your blog in your Twitter bio. This way it’s easy for people who are interested to learn more about you.
    • Also, you may want to put your Twitter handle (@YourName) on your resume.

For more tips on how to get started on Twitter, see:

Privacy on Twitter

The default setting for Twitter is public. This means that anyone, whether or not they have a Twitter account, can view what you tweet. If you don’t want the world to be able to see what you share, you can “protect” your tweets by making them private. This means that only people who follow your account can see your tweets. If your account is private, people can request to follow your account, and you can choose to approve or deny their request.

Keep in mind that having a private account doesn’t make it very easy to network because other people can’t see your posts. However, if you’ve tweeted some things that could be inappropriate, making your account private could be a good option.

Learn about Twitter privacy from the Twitter Help Center: About public and protected Tweets.

 

Using Twitter to Find Employment

There are programs like Twit Job Seek and Tweet My Jobs that you can use to search Twitter for job postings in your area. If you know what company you’d like to work for, you can look through the company’s Twitter feed. Also, many large companies will create a Twitter handle specifically for their job postings. For example, if you are interested in working for Hilton Hotels and Resorts, you would follow @hiltoncareers.

To learn more about how to search for jobs on Twitter, check out these links:

Networking

However, the best way to use Twitter to find a job is to use it to network with people in your field.

Here are some tips for using Twitter to build a professional network:

  • Follow companies, recruiters, publications and industry leaders and engage with them by liking, retweeting and commenting on what they post. Most people on Twitter don’t engage with companies more than once, so you may be able to get some positive attention if you interact multiple times with a company.
  • If you follow a lot of different Twitter users, your feed can quickly become overwhelming. Create lists of the companies and people you are most interested in so you don’t miss any important tweets.

Even if you are not interested in using Twitter to build a professional network, it can still be useful for learning about employers. When applying for a job, see if the company or hiring manager has a Twitter account. Tailor your cover letter and resume to reflect what you learn.

Using Twitter to research a company can be especially useful when it comes time for the interview. Some businesses encourage their employees to tweet about the company to help build the company’s brand. Reading the tweets of employees gives insight into the company’s culture and can give you an edge during the interview.

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