Online Career Development

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Social media isn’t just a way to keep in touch with friends and family or get breaking news alerts. More and more people are using social media as an important career-building tool.

You can use sites such as LinkedIn, Facebook, Twitter and Instagram to:

  • search for a job
  • demonstrate skills
  • network with colleagues
  • reach out to potential mentors
  • connect with current and potential customers
In order to take advantage of all social media can do, it’s important to understand different platforms and how they can support career development goals.

In this section: Online presence, and Quality over quantity.

Online presence

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It is also important for job seekers to know how they are portrayed online. Employers can—and DO—use social media to:

  • verify education, employment, and experience
  • informally vet employees with a Google search
  • look for proof of professional performance
See Managing Your Online Presence for more information.

Social media and job search

Once a job seeker has a good online profile that is appealing to potential employers and supports career growth, they can start to use that platform to look for open jobs.

See Active Job Search to learn more about how to use social media to search for a job.

Quality over quantity

While this site highlights a variety of online tools and strategies, don’t worry about doing them all. Evaluate the benefits of each social media platform, and decide the best tool to help you with your career goals.

Remember: social media is a tool, not an end goal. Trying to be on all of the social media platforms at once can be time-consuming and overwhelming. Pick one or two and start there. It’s better to only be on one platform and have a well-developed profile and regular posts than to be on four with sporadic postings and a mostly blank profile.

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