Regardless of qualifications, resumes may go unnoticed if there is a large applicant pool. Job seekers may struggle to stand out on standard job posting sites. One job search strategy to increase visibility is LinkedIn Groups. LinkedIn Groups allows job seekers to network with other individuals in their industry, gain new insights and information, and learn about potential jobs. LinkedIn Groups can help you build your reputation, look for jobs, and be noticed.
Build Your Reputation
Active participants in LinkedIn Groups are often viewed as experts in their industry. They frequently share articles or posts and contribute meaningful bits of information to the conversation. In other words, other group members believe they know what they’re talking about.
If you want to use LinkedIn Groups as a job search strategy, become an industry leader by posting information. When you get your name out there, people begin to understand you are serious about a profession and interested in learning more. Frequent postings and engagement can help build your name recognition and expertise.
There are dozens of HR professionals and company leaders that join various LinkedIn Groups. While they may not reach out with job offers, being in a group with them gives you the ability to connect. If they recognize your name from the group, they may remember your contributions and find you work within their company.
Building a reputation on LinkedIn Groups depends on sharing useful and relevant information. It involves getting your name out there without bombarding the group with messages. When you join a group, listen to what others have to say, show support for good ideas, and contribute to the conversation.
Look for Job Postings
Sometimes, companies don’t want to sift through hundreds of job applications to find the right employee. Instead, they’ll post an open position in a LinkedIn Group, hoping to reduce the number of applications while increasing the quality of people who apply.
Jobs are posted in a LinkedIn Group by an HR Manager or other recruitment professional. This gives the job seeker a direct contact at the company rather than just the company name. This contact can be beneficial for sending a message and introducing yourself. It also gives you the ability to look at more specific company information and understand what they may be looking for in an applicant.
Join and participate in groups that are actually in your industry. While you may be interested in a variety of groups, if you aren’t qualified to take a position in that industry, don’t waste your time. Instead, spend time in groups that can help you develop your career and may offer viable job opportunities.
Get Found by Recruiters
LinkedIn Groups allow individuals who aren’t direct connections to interact and be found. For this reason, recruiters, HR managers, or hiring teams frequently browse through groups looking for people that may be useful at their company. Being a contributing member to a group is a great way to get noticed.
It is important to belong to groups that are as specific as possible, but still have a substantial number of members to get the right attention. If you are interested in finding jobs in a particular area, be sure to join the area’s group that is relevant to your skill set or industry.
Using LinkedIn Groups for job search can put you ahead of the crowd, reduce the competition, and help you create a name for yourself before you even get your first interview. A major part of a job hunt is getting noticed. When you actively participate in activities like LinkedIn Groups, you are creating recognition to further your career.
Photo credit: Antigo Coletivo Mambembe via Visual hunt / CC B